Email Marketing Campaigns

Email marketing campaigns are a great way to not only stay in touch with your customers, but to bring them special savings on specials right to their home. You can use an email marketing campaign to attract attention to your company and it costs you nothing but your time to do it.

Gathering Emails

You can obtain email addresses in many ways. If you are running a company with a website, offer a free newsletter, you will be given the potential customers email address and since they have agree to accept the newsletter you can inform them that you will be sending special offers through that email address occasionally as well.

 Always notify them that they will receive emails before accepting their address, this will eliminate the angered customers who feel you are spamming them later.

You can also obtain the email addresses through your ordering process; include a short statement asking them if they would like to be informed of upcoming specials and new products or services. If they agree, then they can insert their email address to be placed on future mailings.

Creating an Email Marketing Campaign

When you create the email you have to keep in mind that the subject line is the first thing they will see. You should make it personal, but to the point of what it is. A good example of a subject line would be:

•    A Special Offer Just For You (Customers Name) From (Company Name)

A bad example of a subject line would be:

•    OPEN QUICK – ONLY A FEW WILL RECEIVE THIS OFFER!!!!!!!!!

The reason being is that the all caps and generic statement are normally associated with spam mail. If you use the customers name they will know they have solicited this email and be more likely to open. There has to be a subtle approach to the subject line as the ones who tend to jump off the page look more like spam than an invited email.

In the body of the email is where all the real content should be. Your email should be professional, themed the same style as your site, using similar colors and fonts. The information that is contained within will display product images or service descriptions on what you want to advertise.

You should ensure that the target audience for what you are selling is the right one, do not send an email for a special savings on men’s shoes to the female that spent several hundred dollars purchasing ladies wear. This creates an informal feeling and will get you no attention.

You can advertise generically to anyone if you are simply sending out a savings offer or want to let them know about the new products or services you are offering.

Your email marketing campaigns are only as good as you make them. You decide how much time and detail will go in to making each one personal and with the time you put you, you should expect a huge profit in return.